Ignore the first 30-60 seconds of this film, it gets really cool after that. I love watching stuff like this because it actually does a very good job at showing you how watches are made at houses like Audemars Piguet. Yes, you need to know what to look for, but pay attention to the tools and techniques used to polish and decorate the movements. This process literally takes up most of the time in watch movement assembly. While the film is supposed to take place in the 19th century (even though some of the stuff looks really modern), the same process is used today to make high-end luxury watch movements. Take the hand-spun machine that spins the movement plate around, today it is just done with machines but that are more often than not still controlled by a human operator. There are no automatic decoration or finishing processes for this level of watch making – just good ol’ manual processes to give it that unique human touch.
Enough of my intro, check the clip of this “corporate movie” and feel yourself driven to drop a few (hundred) grand on a new Audemars Piguet watch. Each year Audemars Piguet commissions several ‘movies’ for specific watches, but this is the overall corporate movie for 2009. Pretty well done for a watch company.
Credit to film’s cinematographer here.
See Audemars Piguet watches on eBay here.
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